(Seychelles News Agency) - Attracting visitors from Israel to Seychelles is part of a marketing strategy by the island nation’s Tourism Board, said the chief executive on Monday.

The beauty and diversity of the 115-island archipelago in the western Indian Ocean were showcased by partners from the Seychelles tourism sector in an event held in Tel-Aviv, Israel.

The September 11-12 event was part of a marketing operation initiative of the Seychelles Tourism Board (STB) to bring the beauty and diversity of the destination and its myriads of services to Israeli clients.

STB’s chief executive, Sherin Francis, told SNA that the meeting was very fruitful with Israeli showing a lot of interest in Seychelles.

“There is a lot of potential in the Israeli market. These people love to travel a lot. They have shown great interest to come to Seychelles. Nevertheless, when they travel they look for tranquillity and peace and Seychelles is an ideal destination for that,” she said.

Francis added that this new opportunity will help in opening the destination to this blooming market.

The event has also created a platform for tourism trade in the Tel Aviv in anticipation of the weekly flight scheduled by Air Seychelles as of November.

"Israel is not a new venture for Seychelles, we count about five to seven chartered flights from this specific part of the world annually,” said Francis.

“We are now consolidating our foundations in ensuring that the product is packaged in the most attractive way to increase its reach and motivate Israeli to have a unique travel experience that is the Seychelles experience,” the chief executive added.

The marketing event included press meetings and trade workshops for tour operators and travel agents to increase the visibility of Seychelles in Israel.

The delegation also conducted sales call and business-to-business meetings as part of their marketing activities on the ground.